Success at POPAI Awards 2010

22nd October 2010

Bezier scooped 4 POPAI awards across campaigns for 20th Century Fox, GSK and P&G.

The awards recognise the effectiveness of retail displays in increasing sales, securing retail placements and working strategically to position brands in retail.

P&G’s Max Factor Unit for Boots achieved Gold with the judges commenting: “A beautiful, unmistakably branded and well-thought out display defining the space that delivered fantastically to create a bridge between mass market and prestige cosmetics.”

Campaigns for Avatar (Fox) and Alli (GSK) achieved Silver Awards. In addition Avatar attained Silver in the prestigious Display of the Year category. The judges commented: “Pushing the boundaries of retailer guidelines, the superior standout of the display in-store helped it to achieve its 100% compliance rate.”

David Mitchell, Chairman of Bezier stated: “It is great to see impactful campaigns created by Bezier receive recognition at the POPAI Awards. Once again our campaigns are generating buzz and shopper action at retail.”