Hicksville joins Bezier

6th April 2011

Bezier has this month acquired Hicksville – a full service, above-the-line design agency that specialise in producing cut-through creative for prestigious entertainment clients including Sony Pictures, Paramount, Disney, Universal and Warner Music. Hicksville’s award-winning creative team (Winners of two British Video Association Awards in 2010 – Supplier/Agency of the Year and Creative Initiative of the Year) have produced memorable campaigns across a range of platforms. From taking Sony’s ‘Laughing Stock’ comedy brand into the social media sphere with a dedicated Facebook campaign,to CG animation for the Terminator Salvation digital outdoor and designing intriguing poster campaigns for the theatrical releases of Outpost, Jackboots on Whitehall and Black Dynamite.

As a result of this acquisition, Bezier will set up a dedicated Entertainment division that will be headed up creatively by Rennie Mitchell – founder of Hicksville and a creative industry veteran. Rennie commented: “With the experience and expertise of the mighty Bezier behind us, Hicksville can focus entirely on its core strengths. With our unrelenting dedication to creativity and fantastic client rapport, I can’t wait to witness the impact of this merger on future entertainment campaigns.”

Trevor O’Reilly, Chief Executive at Bezier, commented: “Bezier’s existing entertainment clients will have direct access to Hicksville’s unparalleled creative approach. We are delighted that Hicksville are joining us and confident that the acquisition will allow us to deliver greater service to our clients.”

The acquisition has received unanimous support from clients of both Bezier and Hicksville. Jordan Peters, Head of Product Marketing, Sony Pictures Home Entertainment commented: “Hicksville has consistently delivered superb creative work for SPHE. This creative heritage combined with Bezier’s expertise in production and delivery will undoubtedly make for a formidable offering going forward.” Kay Vincent, Senior Creative Services Manager at Disney Home Entertainment added: “Hicksville and Bezier – what a perfect match! I am looking forward to working with this new ‘blended family’ and just know you will complement each other’s strengths brilliantly. Separately you were great, together you will be unstoppable! Congratulations – it’s great news for you and your clients.”