Depth Interviews

What we do for clients

Depth interviews go where questionnaires and surveys fear to tread. One-on-one and away from a store environment, they reveal shopper secrets by taking place in more intimate locations. This could be the home, a hotel or over the phone to create a situation that's free from group dynamics, leaving the shopper free to express personal opinion without worrying about what others may think. Ideal for researching more sensitive products or uncovering customers' opinions on competitor activity, depth interviews can really help to complete your shopper profile.

What we achieve for clients

The informal and open-ended nature of depth interviews encourages shoppers to reveal more about themselves than they would in more structured environments. As a result, clients get a unique and different perspective that informs customer understanding in a deeper, more meaningful way. In the hands of Bezier's expert moderators, depth interviews can peel away the layers to expose a more emotional customer response. Encouraged by the one-to-one nature of the interview and the privacy of the environment, interviewees are much more likely to disclose true feelings about their lives and clients' brands.