Direct / Literature

What we do for clients

With the capacity to handle, segment and process variable data sources, Bezier is able to create bespoke direct campaigns that dovetail with shoppers' personal preferences and trading history. This could be as part of an umbrella campaign linking digital and SMS, or as a tactical standalone promotion. With the printing technology at our disposal to create a wide range of formats, our direct mail always has doormat standout. Likewise, our in-store literature works hard to support promotions, enhance brand and increase data capture.

What we achieve for clients

Direct is a great way to build a one-to-one rapport with customers or make the case for a more complicated proposition as it paves the way for a two-stage sell. On top of that, it's measurable. Bezier's results analysis will provide valuable insights on ROI and who are the most valuable customers. All of which can be used to inform and add value to future direct communications. In-store, our literature acts as a retention piece that can extend the life of a campaign into the homes of customers.