Focus Groups

What we do for clients

A dynamic, cost-effective way to gain valuable customer understanding. Focus groups allow clients to find out the thoughts and feelings of between six and nine consumers in just 90 minutes. During that time, interaction amongst participants sparks the cross-fertilisation of ideas and opinions to create a revealing and informative brand insight. A great way to take the pulse of creative ideas, allowing instant feedback on retail collateral before it sees the light of day. We can even do this in our unique virtual store at a fraction of the cost of the real thing.

What we achieve for clients

Focus groups make harnessing the opinions, beliefs and perceptions of your consumers affordable and quick. In the hands of our skillful moderators, the outcome can be interpreted in ways that help make brands ever more relevant, providing real long-term benefit. Using the group as a sounding board for creative enables us to hone the marketing message to deliver maximum impact when a campaign goes live. Whilst allowing shoppers to interact with one another encourages hitherto unconscious thoughts about brands to come to the surface and feed customer understanding even further.